Project Description

The WHRC needed an identity system, print materials, and a catalog of photos for print and social media use in order to better connect with potential research participants.

The logo is based on the Hawaiian medicinal māmaki leaf, used especially for women. Together with its spiral shape, it creates a strong symbol of health, women, and growth. The process book outlines logo developments, the research involved, as well as different color and typographic options.

In order to create an approachable feel to the advertisements, the photography showcases a variety of women in good health, motherhood, and included images from inside the clinic.